The “DIABETASOL BREAKFAST CLUB” is an on-ground activation for Diabetics and Diabetic Clubs in Metro Manila and nearby cities which aims to promote healthy and ideal lifestyle for Diabetics and those at risk of acquiring the condition.
The project aims to support Diabetic Clubs and Diabetic consumers by:
· Promoting healthy yet fun activities for diabetics by teaching them dances and physical exercises ideal for their condition. The exercises are low impact and considered safe even for senior citizens.
· Disseminating proper information on healthy and balanced diet with the support of nutritional meal replacement and supplementation.
· Free Diabetasol Tasting - a nutritional drink specially formulated to control increase in blood sugar level in 3 great-tasting flavors- Cappuccino, Chocolate and Vanilla.
· Selling Diabetasol products directly to the members and patients so that they won’t have to go to drugstores and supermarkets to purchase.
To date, we have already implemented 108 activities from February to May with lots of consumers participating in the fitness activity, wet sampling, health check and nutritional counseling which we offer in selected Diabetic Clubs - hospital and community based, Senior Citizen organizations and fitness groups. Some of the clubs are visited every other month because of the active participation and the clamor for more educational and fitness activities suitable for diabetic and elderly patients. At least 55% of the participants have been included in the Diabetasol database which we utilized in the ongoing CRM program, telemarketing. The remaining 45% are those participants who do not register and sign up. We are have encouraged participants to register by providing health services such as Blood Glucose Monitoring, BP Screening and promotional give -aways.